Each comp makes a different bet about what the brief is. Same picks, same weekend, and the real forecast for 1–2 Aug — two dry days where the difference is the hour, not the day. Toggle Images off for what classic Outlook desktop and locked-down corporate mail show by default. Gmail and Apple Mail both load images, so that state is a minority of readers — but an unpredictable one.
AThe Poster
Image-led, closest to the app's card language. A hero, one lead pick, then thumbnail rows. Bets that the picture sells the weekend.
BThe Dispatch
Zero images. Type, a lede in your voice, hanging numerals, signed. Bets that the writing is the product — which is also the takeover argument.
CThe Forecast
Two columns, Saturday against Sunday, each with its own temperature and colour. Bets that the structure is the product — the slot model, made visible.