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Friday brief — four comps

Four bets about what the brief is. Same picks, same weekend, and the real forecast for 1–2 Aug — two dry days where the difference is the hour, not the day. Toggle Images off for what classic Outlook desktop and locked-down corporate mail show by default. Gmail and Apple Mail both load images, so that state is a minority of readers — but an unpredictable one.

AThe Poster

Image-led, closest to the app's card language. A hero, one lead pick, then thumbnail rows. Bets that the picture sells the weekend.

— Most visual Hardened for images-off

BThe Dispatch

Zero images. Type, a lede in your voice, hanging numerals, signed. Bets that the writing is the product — which is also the takeover argument.

— Best deliverability Identical images-off

CThe Forecast

Two columns, Saturday against Sunday, each with its own temperature and colour. Bets that the structure is the product — the slot model, made visible.

— Says the moat out loud Stacks on mobile

DThe Hybrid

A's cover over C's split. The hero is a pick, not a mood image — the one best hour, named — then the two columns carry the rest, chronological down each day.

— Clearest hierarchy Hardened for images-off Longest